What is a press conference?
A press conference is an event organized to officially disseminate information and answer questions from the media. Press conferences are also announced in response to specific public relations issues.
Corporate press conferences are generally hosted by the company’s general management or a press or communications liaison officer. Given limited resources, especially during a period of quarterly or annual revenue, it can be difficult to get media attention unless a company has a truly unique or worthwhile ad to share.
Press conferences are held by companies and other businesses, politicians and other government officials.
Understanding press conferences
Press conferences are organized by companies or individuals and are followed by the media. During the event, one or more speakers can address the participants. Journalists can then ask questions.
Before a press conference, a company can issue a press release describing the nature of the event. Sometimes these are published well in advance of the conference.
A company can present news in its most favorable light by inviting the press to special events. In other cases, lesser-known companies may want to increase their stature in the media by making it easier for news agencies to cover corporate events.
By gaining favorable media exposure, companies are able to gain greater brand recognition and authority in the marketplace, usually at a cost much lower than that which would be required for a large-scale advertising campaign.
Press conferences are also called press conferences. In the absence of an official statement or prohibited questions, the event is called a photo shoot.
Why hold a press conference?
There are many reasons why companies choose to hold press conferences. They may be asked to do one of the following:
- Respond to gains, other news and / or controversies.
- Announce the departure or the addition of a new executive.
- Unveil a new production site.
- Announce the release of a new product.
Of course, these are just a few of the cases where a company can call a conference. In some cases, companies can schedule their press conferences before any news.
Key points to remember
- Press conferences are events where information is disseminated and where the media can ask questions.
- These events are organized to respond to positive and negative news, for product launches, or to inform the media and the public of any other information about a company.
- Most press conferences are announced in a press release which is a well-designed written statement describing the nature of the conference.
Things to consider before the press conference
Before holding the press conference – or the bail as they are known to journalists – there are a few key points that a company will need to consider.
First, the press release. In addition to announcing the conference, the version should be well designed. It must be clear, concise and relevant. But it should also solve the problem, whether it is a positive announcement like a product launch, or in response to negative news or controversy.
The location of the presser is also very important. It should be able to accommodate the number of participants and should have a link to what is announced. A company may decide to hold the conference at the production site or in a retail store if it is a new product launch.
Another consideration is who to invite. Companies usually have a list of media outlets that are informed of the conference along with a copy of the press release. The invitation, like the outing, must be well designed in order to get the most people interested.
Follow-up after the press conference is just as important in order to answer any questions and ensure maximum media coverage.