What is the National Retail Federation (NRF)?
The National Retail Federation (NRF) is a retail association, founded in 1911, which is made up of members from all phases of the retail industry, including department stores, specialty stores, discounts, catalogs, Internet and independent, restaurant chains and grocers. , as well as companies that supply goods and services to retailers. The NRF forms an umbrella over numerous state, national and international retail associations.
Understanding the National Retail Federation (NRF)
The National Retail Federation says it is the largest association of retailers in the world. It represents a wide variety of retail segments in the United States and in more than 45 countries. It also organizes a large annual convention called “The Big Show” which is held in New York over several days. Based in Washington, D.C., the NRF offers memberships to retailers, industry partners, universities and students, and distributes retail-oriented publications such as newsletters and STORES magazine.
The NRF has several divisions that deal with different aspects of retail, such as technology and education. Known as “Voice of Retail”, the NRF is proud to represent the merchants who have an impact and connect to the daily life of the American consumer.
The NRF Foundation
The NRF created the NRF Foundation to provide resources and experience to people interested in long-term jobs or careers in the retail industry. Its main objective is to support the next generation of potential retail leaders. The NRF Foundation’s offers include a career center, job sites and training. It also offers scholarship programs for retail employees and students.
It’s a retail campaign
NRF launched the This is Retail campaign in 2020. The initiative highlights opportunities in the retail sector by bringing together industry advocates from emerging and established brands to share their experiences. Retail Across America is an extension of the This is Retail program, which brings together retailers and universities with retailer associations and legislators.