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In Start your own online learning or training business, the staff of LikendisLike Media, Inc. explains how to build a successful distance learning business from the ground up. In this book you will find information on all the steps you need to start and manage a distance learning business. In this edited excerpt, the authors offer a quick four-step guide to developing courses that will interest your audience.
The first step in developing courses for your eLearning business is to create challenging lessons for memory retention. These quick tips can help you:
When you analyze your audience, find out what they already know and prepare for that. There is no reason to teach at their level, and this can distract attention or create irritation.
Make the material relevant to the students by working in a context specific to their life and their objectives. For example, if you’re teaching teens, make sure you’re aware of the latest tech gadgets, movies, and pop culture icons, and work on them.
Use humor as an equalizer and de-stressor. Use it too much, and you will harm the material, but use it just enough and with good timing and it will help learners to associate and keep the key learning principles.
Unusual stories or analogies help illustrate points, engage the learner and plant the roots in stages (or chapters of the story) that can help conserve memory. Keeping things fun is always a good thing.
Try to inject a human element into the most digital or virtual parts of your lessons using photographs, illustrations or recorded human voices.
Selectively use multimedia sources to text your message and bring freshness to your delivery. Some students resonate more with reading text, others by watching a video, and some are more stimulated by group discussion. Use all of these appropriately and you will increase your chances of having a solid connection.
Search for college texts and send some that support your material, then read them yourself. It is long but necessary. You can request copies for revision from publishers. They are usually happy to oblige after confirming that you are a teacher.
Use short learning and give learners the opportunity to test their knowledge, which then strengthens it each time they realize they can use it in context or answer questions correctly. This is called “cutting”.
Then you will need to start creating a showcase of your own work: your portfolio. You can use the work you have built on a team with others or create examples with online tools. Think of your goal as creating some very solid pieces that show the world what you can do without giving up all your knowledge. The work should represent your potential and the unique ideas you bring to the table.
Building a working example at the start to show potential customers is a little simpler than later when you need a lot of technical assistance. Several of the trainers we interviewed suggested doing projects with non-profit organizations to build your portfolio. This way your work is almost always shared and sometimes it is easier to get these jobs (for a lower rental rate), as non-profit budgets are usually not large and, after all, you are new , so your rates are probably well suited.
Your third step is to choose a learning management system (LMS) that can track the way learners want to learn and the continuous development of your products. The best ideas in the world may seem invisible if their presentation is not understood or is caused by problems.
LMS is a software platform that provides, manages, and tracks results and generates reports for online courses and training programs that can be hosted in the cloud, remotely, or on local servers. There are many LMSs to choose from as online learning explodes, but here are a few:
- SumTotal systems
- Cornerstone OnDemand
- Bright space
Try using one of the free LMSs that will allow you to create lessons, use mobile interface design techniques, create games and quizzes, design and control your own private LMS, and enabling use with popular course management systems such as Blackboard Eliademy and Course Sites by Blackboard are just two of many.
Finally, it’s helpful to choose a course to fully develop and sell to help finance some of your business growth. In a recent Forbes article, instructors interviewed on Udemy, a popular teaching platform, earned an average of $ 7,000 a year from their courses, which often last only 30 minutes. A recent sample of courses has shown a cost range of $ 47 to $ 197. Udemy also offers free lessons and has a lot of traffic.
You can sell your lessons through third-party platforms, sell eLearning materials to teachers, or sell them from your own site. Here are some examples of places to sell your work.
- Open Sesame
Online learning materials for teachers