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In Start your own online learning or training businessYou will find information on all the steps necessary to start and manage a distance learning business. In this edited excerpt, staff at LikendisLike Media, Inc. discuss the four areas of digital learning that are of most interest to those who want to learn.
Distance education has many portals and markets that could use your skills. Before describing your offers, acquire a solid understanding of the main markets: corporate training, higher education, continuous enrichment and professional training, and education of children and young adults. Think about your personality, your lifestyle and your work habits, and think about how you could adapt to each of these areas.
1. Company training
The range includes employee training for leadership, conflict resolution, business strategy and critical thinking skills, to name a few. Technical training, specific to the industry and new hiring guidelines for large companies are more popular needs. On-the-job training requires critical listening and implementation skills, teamwork and the ability to process a lot of new information continuously and quickly, when working with companies to create ways to ‘achieve their goals. To conduct group training successfully, you need a broad understanding of human behavior. You must also accept and tolerate many different personalities.
Sometimes working for busy executives means that your training or meeting dates will be canceled and rescheduled. Are you patient, resourceful, forgiving of erratic human behavior, and aggressively creative to get what you want?
Leading group discussions online or offline requires leadership skills and focus. Sometimes frustrated employees try to dominate the experience for others by taking defined discussion topics out of class. Do you have the affinity to use intelligent humor and great narrative skills to attract attention? If you’re easily irritated by people and think you can mostly stay behind the security of your computer in your slurping java pajamas, reconsider it. Most online business trainings do well to follow the inverted classroom model, incorporating some live face-to-face sessions for enthusiastic discussions and presentations.
2. Higher education
With the popularity of huge open online classes (MOOCs), which are often free, students can take courses at prestigious colleges and universities. A study by edX, an online learning resource project governed by MIT and Harvard, found that in 2012 and 2013, 138,000 Americans were enrolled in MOOCs, followed by Europe at 72,000 and l India at 60,000. Slightly more men than women follow MOOCs and their use by level of education is distributed equally from secondary or lower education, through bachelors and degrees. Third cycle. Websites like Open Culture list free courses from top universities like Stanford, Berkeley, Yale, Harvard and MIT. See their list of 1,100 free courses here.
It is not enough to study market behavior to guide your career path. It is important to know which products in the markets are most sought after and which related products the same market uses. The higher education public consumes a great deal of test preparation services for GMAT, GRE and LSAT.
Students spend thousands on higher education degrees and still find the job market stinking of a stagnant economy. The money spent wisely to acquire advanced skills in schools that target areas with high average starting salaries will allow students to earn money quickly and immerse themselves in their profession where they can continue to look for mentors. Filling the gaps with free lectures at Open Course Ware or Coursera can make a very complete professional ready to take on the world. What type of training could you add to this concept of M.B.A.
3. Continuous enrichment and vocational training for adults
This area is very creative and includes learning as much for fun as for professional improvement. Many colleges have a continuing education or enrichment sector for adults which is sometimes called “community education.” You’ve probably seen community-edited catalogs showcasing everything from photography and watercolor classes to interpersonal skills training, relationship counseling and even flirting. This delivery system is open to most ideas as long as it’s fun and not offensive.
Although most community courses are taught face to face, it is possible to create online tools such as videos, quizzes and lectures that greatly enhance the experience. This section of the industry can offer the most room for creativity as there are no standardized experiences to measure, nor preconceived certificates or diplomas.
Aligning with community centers and continuing education branches of colleges can promote your product and reach a large audience already interested in self-development, entertainment, meeting new people or just fun. Being an artist as well as a teacher – someone who can make sometimes shy people feel welcome – is essential for this area of distance education. Because people often seek to enrich learning as a social function, they are not only looking for information; rather, they seek to stimulate communication with like-minded people. You can also go solo and gain additional exposure by affiliating in one way or another with other businesses and organizations, which means you need to have good presentation, networking and social skills . Giving lectures to clubs specializing in your area of expertise is a good way to test your subject’s receptiveness to your potential market and see if you enjoy the ensuing interaction. You can follow the discussions with a module discussion group online.
4. Education of children and young adults
Distance education fills gaps in this market, such as those that contribute to the success of the Common Core Standards Initiative (CCSI). The state-led CCSI, developed in 2009, has been adopted by 43 states, the District of Columbia, four territories, and the Department of Defense Education Activity (DoDEA). The standards build on the best existing state standards and the experience of teachers, content experts, states and leading thinkers. Students are subjected to the latest retention methods to ensure that information really penetrates and that they can refer to material using critical thinking and problem solving skills. Distance educators who see a great opportunity here are using the latest retention methods in their designs.
Another objective of the CCAP is to create a globally competitive American workforce, which provides the opportunity to focus children on the subject of other cultures and languages as a must. Some schools use an immersive online language program to meet the requirements of the state curriculum without hiring more instructors. Gamification is a trend that adults and children have made popular by promoting this teaching style that takes learners through a game of fun challenges, making learning totally absorbing. The creation of tutorials that combine this style with the satisfaction of a need makes it very magnetic.
As new priorities change the structure of traditional education, your key to success lies in creating products that meet multiple needs at once. Keep an eye on trade journals and research to make sure trends don’t change without you.